Internet Marketing and Public Relations

Internet marketing is important, but not the only way to drive business to a Web site. Email newsletters, Facebook, and Google reach a limited number of people. Beyond those places there are other ways of communicating.

Public relations is critical. Planning and taking advantage of opportunities to tell about your business is important for driving visitors to your site. Finding the right opportunities is key.

Responding to all inquiries and orders personally lets your customer know that someone is paying attention to their needs.

Do you have some information to offer? Could you do a presentation on a topic of interest to a lot of people? Are there industry specific seminars, conventions, events that you could attend to learn and meet people? Do you belong to some networking groups? If not, consider making those things part of your public relations program.

Find out who knows who! Find a way to meet important folks in your field.

Don't forget to put your Web site address on your vehicle. You never know who might see it and look you up!

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